Check out the NEW Kids Collection for dirtgirlworld, Pre-Sales now being taken !!
  • dirtgirlworld launch
  • Navaho Heart collection 5
  • Navaho Heart collection 6
  • bohemia lux
  • euca top
  • Navaho Heart collection 2
  • seattle skirt
  • Navaho Heart collection 3
  • Navaho Heart collection 4



Launched in 2007 by the Canberra born & bred designer Kelli Donovan her partner commercial photographer  Sean Watson.

Pure Pod has emerged as one of Australia’s pioneer ethical fashion brands in the ‘Eco & Sustainable’ fashion industry. Our  ethos is built on sustainability, ethics, a love of the environment & human nature. We pride ourselves on working with talented Australian crafts people by keeping our local fashion industry thriving. Our textiles are organically and sustainably
grown using low impact dyes or natural dyes - organic cotton, organic denim, wool, silk, hemp, soya beans & bamboo.


100% ethically Australian Made with love for you